Download Organic Branding Display Alphabet Graphic Free
Organic Branding Display Alphabet Graphic
Published: Aug 18, 2018
Applications Supported: Adobe Photoshop, Adobe Illustrator
File Size: 2.76 MB
Vector
Layered
Description: Organic Branding Display Alphabet Graphic
ORGANIC BRANDING DISPLAY ALPHABET
With it’s old-world charm & down-home vibe, this letter set is perfectly suited for organic & non-gmo branding. It could also work well in a circus, carnival, rodeo, country fair, restaurant or food truck context.
Note: this is not an installable font. This stand-alone vector lettering design is uniquely intricate in its use of striped contours, solid & semi-transparent gradients & drop shadows, & other eye-catching effects.
In a matter of just a few minutes, you can copy & paste the letters to spell out a customized headline or product name, apply beautiful curves & contours if desired (using Adobe Illustrator’s Object Envelope Distort commands), & presto, you have a lovely, unique, & custom-lettered title, a branding system or a headline. & yes, it goes more quickly than you might think.
TIPS FOR GETTING A PERFECT RESULT
1) Don’t forget the kerning! This is often the difference between a good lettering design & a great one. After you’ve positioned the lettering on a straight baseline, give it careful look. Squint at it. Look at it from across the room if it helps. Close up the big wide gaps like you might see between an ‘L’ & an ‘A’. Open it up a bit when dense letters want to dovetail too tightly together. Bottom line: Don’t use math or rulers to kern the letters, use your eyes. If it looks too tight or too loose, then it is. 2) If you’ve positioned individual vector letters before, you probably know that letters with rounded tops or bottoms need to extend a little bit below the baseline & above the cap height line. Example: a rounded capital letter ‘O’ extends slightly beyond the lines at both the top & bottom, & a rounded capital letter ‘U’ extends below the line at the bottom only. This extra height (most prominently on bold lettering) counteracts the optical illusion of rounded letters naturally appearing smaller than the rest. 3) Try curving your words, rotate them around an arc, bend & warp them for great results. Adobe Illustrator’s Object Envelope Distort is your friend. 4) The colors are editable of course, although in some cases, it may prove to be overly complicated to edit some of the multiple gradient swatches used for creating the 3-d style drop shadows & faux-metallic shine gradients. Experiment, & see what works.
ABOUT THE DESIGNER Mott Jordan is a veteran typography designer & confirmed lettering fanatic. He has two ITC designs to his credit (now administered by Monotype, Inc.), ITC Hornpype™, & ITC Verkehr™, as well as a large number of limited-release freebies floating around the web, dating back to the late 1990s. Jordan is also an artist, illustrator, animator, 3D designer, & photographer. We’re eagerly anticipating the day when color fonts are fully implemented in all graphic design software, & are in widespread use. Installable versions of these color alphabets are on the longterm agenda here at Mysterylab.
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